Gazelle Interactive has been featured in the Google Display Network Case Study Site for its work with Braceshop.com on Google Remarketing. Click here and scroll down to the bottom to read the case study.
Google changes its search algorithm up to 600 times per year. Most of these changes are minor, however once in a while Google rolls out major change in algorithm that could significantly affect the search results. The recent changes in their algorithm seek some alteration in SEO practices. Snippets in Google search results are going to be with more page content and less header content. This change is likely to display actual page content rather than title or header contents in …
A good website is a must for any business to survive online. Since more and more customers now prefer to get the job done using internet, it becomes very important that the website functions perfectly and without any flaws. Once the website development is done, next comes the promoting part. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay Per Click (PPC) etc are an inevitable part for any business venture to make its presence felt …
Search Engine Optimization is of two types – On page optimization and off page optimization. A website with a good amount of search engine optimization will be indexed by the search engines like Google, Yahoo, Bing etc. But that doesn’t guarantee anything. Being last in the search engine results page is almost like being invisible. In order for the website to be listed at the top, there should be backlinks from other credible (high page rank) websites as well. On page …
Whenever a person wants to find some information, search engines are the first thing he or she uses. They key in the query and the search results are displayed. It has been found that most people prefer to open those sites from the search results which are listed at the top. So if you are a business owner trying to promote your services or wants to increase traffic, you better be at the top of the search results. This is …
AdWords and PPC management helps a lot in bringing more visitors to a website. It is nothing but placing well written, catchy ads on other relevant websites, blogs etc which might help bring them to the target website if the users click on it. SMM is another marketing strategy that is fast becoming popular. It deals with creating relevant content for the company and then utilizing the potential of various social networking platforms by posting on these sites. It is …
Every business owner wants their product to reach their customers. After all there is no pint in getting into a business when customers are not even aware about your business. PPC promotion is one such method of promoting your products or services online. Online promotion is very different and more effective than conventional marketing. The main advantage is that it can be viewed by people anytime, any number of times. Also the there is no geographical boundary that applies here …
Here is an analogy to successful Google Ad Words approaches which can help you with applying that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Instead of putting all your money on the top 10 most expensive and popular keywords that everyone bids on, smart advertisers segment their markets and hyper-target their highest-performing keywords with their …
This is one disturbing question for most of the small scale business owners out there i.e. whether to outsource the AdWords management or to do it by yourself. The answer actually depends on you. Whether you are capable and trained enough to handle the task by your own or whether you have enough time to be spent on it. If you are thinking about doing this job by yourself, then there are certain things which you should know. Time is the …
Facebook has been down for 42 minutes now worldwide. Could it be a Google + interna hacker? Stay tuned…