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12thJanuary

Five Basic Factors of Google Adwords Remarketing

Google Adwords helps you advertise your business on Google’s search engine, its other search networks and affiliated sites. The online advertising platform that follows pay-per-click principle involves a little more than simply placing an advertisement. The following are the main factors involved for the success of advertising with Google AdWords:

  • The ad copy: The most significant element of the ad is the use of words. Do a research on similar ads and check how your ad can be improved. Also make …

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05thJanuary

PPC: Three Important Metrics that Drive Performance

If you want to scale your pay-per-click advertising campaigns to the peak of both revenue and profitability, you have to make use of various metrics that drive PPC performance. If you are able optimize through following metrics you can definitely increase your performance campaigns. Meanwhile you can even transform some of your worst performing campaigns into profitable ones. Click Thru Rate: Click Thru Rate (CTR) will make you understand how well your ad copy relates to the audience you are targeting. A …

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03rdJanuary

How to Master PPC through Relevancy

Bid on Relevant Keywords This seems like one of the easiest job, but it is one of the tiresome jobs that the search executives come across. The keyword research should be done carefully and well planned. While preparing the list of keywords for your business, understand that this paid search is just a part of your bigger web marketing strategy. It should be done in tandem with other marketing tools. Categorize your keywords. Do not focus on broad keywords. Instead, use …

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15thAugust

Google’s New Contest: International Adwords Ad Tips

There is a post from Google AdWords representative Mini, a contest in the Google AdWords Help forum for all the advertisers to win Google Schwag. The contest is all about posting some of your best tips for advertising internationally within the AdWords ad market. Mini said: “What are some tips for international advertising? What works well and what doesn’t? What are some of the must-dos? Share your best practices on ‘International Advertising’ and receive some cool Google schwag. Early birds and best …

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26thJune

Adwords phishing emails

Beware of receiveing any emails from what seems to be Google. They are fraudulent emails linking you to a site that emulates Google Adwords. It asks you to input your username and password. DO NOT DO THIS! Your account will be hijacked! Always make sure it is a valid Google url, ie. adwords.google.com. If you have any questions as to whether it is fraudlent, contact and Adwords representative.

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