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24thMay

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which is starting to become meaningful. Google puts software on the set-top boxes to help it target TV ads in a more granular fashion. It …

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