Google changes its search algorithm up to 600 times per year. Most of these changes are minor, however once in a while Google rolls out major change in algorithm that could significantly affect the search results. The recent changes in their algorithm seek some alteration in SEO practices. Snippets in Google search results are going to be with more page content and less header content. This change is likely to display actual page content rather than title or header contents in …

A good website is a must for any business to survive online. Since more and more customers now prefer to get the job done using internet, it becomes very important that the website functions perfectly and without any flaws. Once the website development is done, next comes the promoting part. Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay Per Click (PPC) etc are an inevitable part for any business venture to make its presence felt …

Search Engine Optimization is of two types – On page optimization and off page optimization. A website with a good amount of search engine optimization will be indexed by the search engines like Google, Yahoo, Bing etc. But that doesn’t guarantee anything. Being last in the search engine results page is almost like being invisible. In order for the website to be listed at the top, there should be backlinks from other credible (high page rank) websites as well. On page …

Whenever a person wants to find some information, search engines are the first thing he or she uses. They key in the query and the search results are displayed. It has been found that most people prefer to open those sites from the search results which are listed at the top. So if you are a business owner trying to promote your services or wants to increase traffic, you better be at the top of the search results. This is …