Google Adwords and PPC Management

Pay-Per-Click (PPC) advertising is one of the most traditional forms of internet marketing solutions, and is often referred to as a “sponsored link”.  These ads appear next to or above the organic, search engine optimization (or natural) results on the results page.  You pay only when a potential customer clicks on your ad. 

Gazelle Interactive bridges the gap between you, the advertiser, and the search engine by taking the manual work out of your hands and supplying you with critical metric and performance data to improve search engine ranks. 

We can manage existing campaigns and optimize it’s performance, or create a campaign from the ground up, including (but not limited to):

• Development of keyword lists and ad creatives
• Analysis of budgets and keyword bids
• Recommendations for landing pages
• Continued optimization of the entire campaign.

We will consistently inform you of your campaign’s performance with details such as clicks, conversions, demographics, sales-funnel drop-point, and other critical metrics.

Pricing for ads varies depending on the level of competition in your industry.  Typically the cost can be as low as $.05 per click, or as high as $20.00 per click.  Cost-Per-Click (CPC) is based on many factors, and is not always as high as your bid. The more you agree to bid for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.