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24thMay

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which is starting to become meaningful. Google puts software on the set-top boxes to help it target TV ads in a more granular fashion. It …

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05thMay

Leveraging The Latino Surfer

In the 15 years I have been writing about Internet media and advertising, I feel as if I have been writing the same story every few years about the untapped and undervalued Hispanic and African-American communities. Internet history should have taught marketers a lesson about this. Long before Mark Zuckerberg was cooking code at Harvard, amazing online communities such as MiGente and BlackPlanet were already demonstrating the massive power of social networking.

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05thMay

Now It's Personal: Mobile Nears The Privacy Third Rail

The online behavioral advertising world may be feeling a bit like Lindsay Lohan this morning — right after Charlie Sheen went self-destructive super-nova. Whew! Lindsay must have thought — at least the press is onto another whack job for a while. And so, in just a matter of days, persistent and growing attention to digital privacy issues and pending regulatory proposals took a hard left into Cupertino. The revelation that iPhones maintain on-board tracking of user locations (accessible to anyone …

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03rdMay

First steps to Analysis of Online Marketing Campaign

When the last financial crisis hit, almost all the other industries except Internet advertising market got affected. This is hugely because it arranges target expenditure of the advertising budget. There is a benefit of delivering your advertising message to a more clearly defined audience whenever they are ready to perceive it. You can even think about a more beneficial advertising channel, and also which of your ad texts / graphics / pages bring more sales. Here are some of …

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25thApril

Google Ad Extensions – Prove They Work (or Not!)

Ad extensions are a key competitive advantage to advertising on Google AdWords, giving your paid ads that little bit more information to searchers to encourage a click. If you are not using Ad Extensions and not aware of what is available to you then take a look at AdWords ad extensions tab. Up until recently [...] You might also be interested in the following related posts:

  1. AdWords Shared Campaign …

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