Adwords | Gazelle Interactive

AdWords Remarketing

AdWords Remarketing is Google’s version of retargeting advertising. It is an advertising strategy that allows us to target users. Here we target such kind of users who have visited in our website, with some ads to attract these users to return to our site. Setting up with AdWords Remarketing Here people or audience is always our target. They are not only target sometimes they became the group of people whom we want to exclude from our targeting. Depending on the need …

24^thMay

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which is starting to become meaningful. Google puts software on the set-top boxes to help it target TV ads in a more granular fashion. It …

23^thMay

DataXu Gives Attitude

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see them.

18^thMay

Behavioral Targeting Makes Transition

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will change as government agencies in the U.S. and across the world implement stricter standards to protect consumer privacy.

18^thMay

Phoning It In: What Do We Think About Mobile Privacy?

Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell phones, mobile gives regulators, and the marketplace generally, something we didn’t have in the privacy discussion on the Web — two big fat likable corporate brands to help focus and personify the conversation.

18^thMay

Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting has often been less clear for some companies.

18^thMay

2 Comments

Google is Putting Display URL into the Title in Adwords

See for yourself. Google is testing out putting the display url next to the title in the Adwords Ads. I have also seen them putting the first description line into the title line as well today. Let me know your thoughts and feedback on how this looks or is effecting your campaigns.

10^thMay

Google I/O Conference Live Streaming

10^thMay

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