Ppc Management | Gazelle Interactive

Google Adwords

Google TV ads Finally Partner with DirecTV to Offer TV Advertising via Google Adwords Interface

Google is finally expanding its Google TV ad service beyond the Dish satellite network, its initial partner for the past two years. Today, it announced a new partnership with DirecTV, the rival satellite TV network controlled by News Corp. The two satellite networks together give Google ads a combined reach of 30 million homes, which is starting to become meaningful. Google puts software on the set-top boxes to help it target TV ads in a more granular fashion. It …

23^thMay

DataXu Gives Attitude

DataXu on Wednesday will officially launch a multichannel demand-side platform dubbed DX Brand. The system measures brand metrics such as awareness, recall, favorability, or purchase intent. Using in-ad surveys, A/B testing and multivariate decision making processes, the system determines the placements and creative pieces most likely to generate a favorable response from consumers who see them.

18^thMay

Behavioral Targeting Makes Transition

Behavioral targeting could take a new turn as more companies adopt the practice of customizing Web site content, from ads to editorial. Research firm eMarketer estimated 97% of advertisers and agencies will use some form of audience targeting in 2011, but Yakov Shabat, CEO and founder of Personyze, believes the concept of behavioral targeting will change as government agencies in the U.S. and across the world implement stricter standards to protect consumer privacy.

18^thMay

Phoning It In: What Do We Think About Mobile Privacy?

Congress put a spotlight on mobile privacy this week in Washington. As I argued earlier about the coming tumult over data handling on cell phones, mobile gives regulators, and the marketplace generally, something we didn’t have in the privacy discussion on the Web — two big fat likable corporate brands to help focus and personify the conversation.

18^thMay

Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting has often been less clear for some companies.

18^thMay

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Google Adwords

Google is Putting Display URL into the Title in Adwords

See for yourself. Google is testing out putting the display url next to the title in the Adwords Ads. I have also seen them putting the first description line into the title line as well today. Let me know your thoughts and feedback on how this looks or is effecting your campaigns.

10^thMay

Google Adwords

Google I/O Conference Live Streaming

10^thMay

timpyle

Social Media

Only Keywords are Important, Not the Audio fora Video Search

Have you ever thought how a video is rated in Google or YouTube? It is not the content that rates the video. There are many other factors that counts in ratings of videos. It is the text about the video that is given prominence by search engines rather than the content. The search algorithm mainly looks into the title of the video. Similarly the description and tags inserted by the person who had uploaded the video will also be …

09^thMay

timpyle