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Dynamic Personalization Key to Retailer's Retargeting Success — Along With Cost Structure

Retargeting has been a favorite and basic model for retailers to leverage behavioral targeting for years. Following a user after he or she has visited your e-commerce site or abandoned a shopping cart has proven enormously effective for obvious reasons – the consumer’s intent is unmistakable. In practice, however, the path to success in retargeting has often been less clear for some companies.

08^thMay

Influence of Social Media on Search Engine Ranking

Nowadays social media marketing is so useful in driving the website traffic, thereby increasing the ranking of sites. Sites like Del.icio.us, StumbleUpon, Reddit and Digg are famous for the process. Some of the techniques used by those sites include link baiting, Digg-Baiting and submission of sites to social voting services and bookmarking sites. These social media marketing have direct effect on search engine rankings. Search engine sites like Google shows video results first than others. Those with greater comments are ranked …

05^thMay

Get Tips to Improve Your SEO with Twitter

Twitter is one of the most popular micro blogging platforms which can also be used to increase your company’s ranking at the search engines. Get to know some of the tips that help you in SEO using twitter. 1: Brand Name – The most important thing is to display your brand name. Your site will get good ranking if your brand name is mentioned in many places. Re-tweeting your post also increases the ranking. 2: Profile Page – You must keep your …

05^thMay

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Peer39 And MediaMath Eye Page Content

Many advertisers have focused on buying audiences during the past year mainly because the industry lacked a better way to manage and target ads to consumers based on Web site page content and semantic analysis. A partnership between MediaMath and Peer39 announced earlier this week could change that.

02^ndMay

Facebook Open Graph- How it works?

You might have heard something about Facebook Open Graph. Most of the people think that it is some kind of trick played by Facebook to improve their overall presence in the web. But this undoubtedly provides a lot of opportunity to many of the business who have suffered on the web. Open Graph allows the site owner to place a Facebook like button on their sites. This lets the Facebook users to click on like button right on their site. …

30^thApril

7 Solutions to Take Your Home Page Bounce Rate Very Low

When a website is created, it’s quite obvious that you would like it to be viewed by lot of people and also you would look into the fact that your site should be informative in such a way that none of the visitors enter it and come out in a few seconds without even looking at the pages. Actually this fact is the key factor to describe the bounce rate of a website home page which would eventually put you …

27^thApril

Google Analytics

How To Quickly Visualise Keywords for SEO, PPC and Website Optimisation

Many people will be faced with a list of keywords and not know how to work out which ones will mean the most to them. We often have this situation when working on the SEO of a site or PPC account for a client, so we have come up with a quick way to see [...] You might also be interested in the following related posts:

How to Make Negative …

22^thApril

Google Analytics

Hints and Tips on Using TweetDeck

According to a report by FT.com this week, the free browser TweetDeck now accounts for 10 precent of all messages posted on Twitter and is the most popular way to post tweets after Twitter’s own site. With this in mind, I thought it might be useful give a quick overview of TweetDeck and answer a [...] You might also be interested in the following related posts:

Free Tools To …

22^thApril